Fulfillment Marketing Spend Shipping Store Operations 
Retail Next
APRIL 1, 2021
Half shipped, half in store? Ship to store? This could include any one or combination of stores, catalogs, social media, the phone, online. Fulfillment. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. .
Retail TouchPoints
SEPTEMBER 22, 2022
There’s also the hidden cost around omnichannel operations. After a couple of years of getting really scrappy to leverage the store in new and creative ways, particularly around fulfillment, retailers are looking to figure out how to automate and create scale. But the hidden costs will be around the store and marketing.
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