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1: Identify Your TargetMarket To build an effective retail assortment strategy, you first need to identify who your targetmarket is. 2: Evaluate Your Current Assortment Once your targetmarket is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?
The fastfashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fastfashion stalwarts. Do you like this content?
Core market Outland Denim’s targetmarket is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland. Bartle said one of the most powerful brand promotions is when people go out and talk about the product and how it’s made. he continued.
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