Fast Fashion, Marketing Spend and Social Commerce

The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S. The company spent nearly $1.8 operations.

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Advertising Fast Fashion Social Commerce Marketing

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

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Marketing Advertising Consumer Marketing Spend

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

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