Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? Will it work?

Fashion 64

Fashion Planning Fast Fashion Returns 64

Retail Geek

NOVEMBER 20, 2023

So I’m gonna guess you’re not a fan of fast fashion. By the way, TV advertising is still a big piece of our marketing spend. Scot: [26:58] Yeah. Scot: [27:06] And I’m not. TV is dead, headline from 2008.

Dead-Stock 64

Dead-Stock Consumer Shopping Marketing 64