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Amazon’s vast marketplace, combined with its rapid fulfillment and Prime business, effectively calcified its position. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Now, we’re witnessing a new wave of ecommerce in the U.S. driven by Chinese competitors. operations.
But unlike traditional Western-based marketplaces, Temu does a lot more of the work, of listing the products and fulfilling the products for the factory. Marketplace sellers to sell and fulfill their goods from the U.S. They’re spending a fortune on digital ads and almost certainly losing a lot of money on every sale.
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