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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Major fast-fashion brands launch trial to collect clothes waste next year

Inside Retail

Once the legislation comes into force, fashion companies estimate that Spain will need one textile waste container for every 1,200 residents. The post Major fast-fashion brands launch trial to collect clothes waste next year appeared first on Inside Retail Australia.

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I Together with ThredUP, I’m committed to ghosting fast fashion.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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From “fast fashion” to “fast thrifting”: When will we learn?

Inside Retail

In the short term, we’ll pay more but in the long term, we (consumers, the people who make fashion, communities and the planet) will all be richer. The post From “fast fashion” to “fast thrifting”: When will we learn? But I’m trying to be better, buying less and buying better quality.

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Fast Fashion Brands: Adidas, Levi’s, Zara Stopping Fast Fashion Waste

Retail Wire

Fast fashion brands have accelerated the carbon footprint of the fashion industry and some of the industry’s biggest names are stepping up to help make positive change.