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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Major fast-fashion brands launch trial to collect clothes waste next year

Inside Retail

Some of Europe’s largest fashion companies will start collecting discarded clothes from April as part of a voluntary pilot scheme to manage textile waste that anticipates EU regulations expected to come into force in 2026. Reporting by Corina Pons; Editing by Charlie Devereux and Mark Potter, of Reuters.

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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.

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With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

This pilot version is part of SHEIN’s larger commitment to address the ongoing issues of textile waste and build a more circular fashion industry. SHEIN also has become a signatory of World Circular Textiles Day, a coalition of organizations with a mission to shift the fashion and textiles industry toward full circularity by 2050. “At

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ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives

Retail TouchPoints

Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,” mere days after announcing it was joining the ranks of tech companies cutting staff amid an economic slowdown. A Fast Fashion Confessional to Help Gen Z. Strong Q2 Masks Impending Slowdown.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I Together with ThredUP, I’m committed to ghosting fast fashion.

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

Growing Sustainability Concerns Favor Resale Over Fast Fashion. It appears that much of that growth will come at the expense of fast fashion. consumers in the next 10 years, fast fashion’s portion will remain roughly flat. Fast fashion and thrift are very similar in a lot of ways,” said Clark.