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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

All a customer has to do is take a photo of the shoe they want to try on then staff can view the customer’s location in the store in order to bring them their requested item. Customers can also simply touch the smart mirror located inside of their fitting room to request different sizes and colours.

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NRF 2025 Recap: Retail Innovation Centers GenAI

Theatro

At NRF 2025, GenAI emerged as the key to facilitating engaging frontline execution and operational excellence. From training to task management, GenAI optimizes processes that impact both the customer journey and employee efficiency.