2019

article thumbnail

When is Price Skimming Effective? Pros and Cons for Brands

Wiser

When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget. A big part of a successful product launch is the price. Get the price right, and you can drive sales, hype, and long-time customers. Get it wrong, and it can be a public relations nightmare and flat sales.

Marketing 147
article thumbnail

Amazing Business Radio: John Rossman

Hyken

Think Like Amazon. Innovation from the World’s Leading Customer-Obsessed Company. Shep Hyken interviews John Rossman. They discuss John’s new book, Think Like Amazon , and how to utilize the key factors that drive Amazon’s success. The Interview with John Rossman: Innovation and success come from developing and committing to systems. Be deliberate in how you approach your work and have a “playbook” you can pull from for any situation.

ATS 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable experiences for their shoppers since customer da

article thumbnail

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

RepslyBlog

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market can give you a competitive advantage at the shelf, making the difference between a shopper choosing your brand or your competition. Most CPG brands also use their sales teams as their eyes and ears in their accounts, gathering data about retailer compliance, inventory, and competition — insights they c

article thumbnail

Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

article thumbnail

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time.

article thumbnail

Tools and Tips to Transform Employees into Brand Experience Gurus

Natural Insight

The buzz hasn’t stopped about the spending power of one demographic: millennials. With over 80 million shoppers falling into this demographic, they clock in at spending power topping more than 600 billion dollars.

ATS 63

More Trending

article thumbnail

Just 10 commands, then keep learning

Jamf on Retail

Scripting helps Jamf admins to get the most out of Jamf, but it can be intimidating at first. For those of you thinking “scripting terrifies me,” this blog post is for you.

ATS 62
article thumbnail

ParcelHero says 24-hour round-the-clock deliveries are the future of e-commerce

Retail Technology Review

Amazon’s $800 million investment in free next-day deliveries may be making headlines, but the home delivery expert ParelHero says same-day 24/7 deliveries are the future of e-commerce.

54
article thumbnail

A Very Merry Christmas from Graff Retail!

Graff Retail

We want to wish all of our valued clients and partners a very Merry Christmas, from the whole Graff Retail team! We hope you have a wonderful holiday season filled with warmth, good food, and great company! Many of you who have worked with us know that we believe in philanthropy and giving back. Year-round, […].

52
article thumbnail

Eataly vs Time Out Market: Similar Models with Different Implications

Retail Eye

A month after Eataly’s grand opening in Toronto, and Time Out Market’s new location in Montreal, its time to take a look at these food hall-esque attractions. Both models are sized close to a large grocery store but are modeled more as a community hub. So just what makes them work? Eataly – Ambassador of […].

article thumbnail

Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

article thumbnail

6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience

Wiser

The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an item and being able to use it that day. However, there are some things about certain brick-and-mortar stores that are not fun: long lines and poor checkout experiences.

Checkout 142
article thumbnail

It’s not too late to win with the holiday shopper

Markerketing Experts

The festive season is officially around the corner! For some of us this is great news, but others may not have reached the targets set for this holiday season yet. . If you find yourself in the latter group, we bring great news to help with the holiday cheer. . Last-minute shoppers ahoy! According to Deloitte’s holiday survey , 51% of shoppers have yet to accomplish their holiday shopping – which has been chalked in for the second half of December.

article thumbnail

Integrating Sensory Marketing to Make Your Merchandising Efforts Stand Out

Retail Next

Merchandising is often viewed as presenting or displaying items in a way that makes them visually appealing and desirable to shoppers. Themed window displays, dressed mannequins and beauty stands are all examples of visual merchandising. But, when it comes to effective merchandising, there’s more than just what meets the eye. While it’s important for a display to look good – and there are reasons why visually engaging displays look the way they do – there are a great many other

article thumbnail

Loaded Burger new store concept…

Retail Design Solutions

Just launched is a new store for our friends at Loaded Burger which we have been involved with from concept generation through to detail design packs and overseeing delivery on site. This has a been a great project to work on and well done to all those involved in delivering a great result that sets the brand apart from the competition. We’re looking forward to more in 2020 as they grow from strength to strength!

ATS 52
article thumbnail

Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

article thumbnail

Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

article thumbnail

Field Management Software Secrets that Keep Product Companies Selling

Natural Insight

Field execution means boots on the ground. There’s simply no way around it. The challenge, however, is keeping teams lean and tracking progress to ensure work is completed perfectly and on time. That’s no easy feat; this situation often results in scheduling difficulties, compliance failures and missed deadlines. Learn the latest field management software developments that clear the path for your merchandising efforts from stockroom to basket and end these logistics difficulties.

article thumbnail

7 Retail Operations You Must Manage Effectively

RETAIL MANAGEMENT SOFTWARE

Managing retail operations holistically means focusing on each aspect of the business and managing each essential element of the operation effectively and efficiently. To be profitable, you can just focus on the business as a whole. You must focus on each component that makes up the business. That’s why, if you manage the following seven essential elements of your retail operation effectively, then the entire retail chain will be profitable and successful.

article thumbnail

Just 10 commands, then keep learning

Jamf on Retail

Scripting helps Jamf admins to get the most out of Jamf, but it can be intimidating at first. For those of you thinking “scripting terrifies me,” this blog post is for you.

ATS 62
article thumbnail

NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

article thumbnail

Partnering with Farmers Markets to Expand Your Brand: See What’s Growing

Medallion Retail

Farmers markets have been around for generations. Interestingly, while some aspects of retail are in flux, farmers markets are booming—expanding in both number and array of offerings. Today, there are more than 8,700 farmers markets across the U.S. No longer The post Partnering with Farmers Markets to Expand Your Brand: See What’s Growing appeared first on Medallion Retail.

article thumbnail

Do You Go The Extra Mile For Your Customers?

Storis

The last thing I wanted to do at 9 am on a Saturday morning was get my car’s oil changed. When my alarm went off, I was not a happy camper. Yet, the morning I was about to have at my local Subaru dealership turned out to be one of the best customer experiences I have had in a long time. When my boyfriend and I pulled up to the service station, a friendly attendant was there with a smile on his face.

article thumbnail

Eataly vs Time Out Market: Similar Models with Different Implications

Retail Eye

A month after Eataly’s grand opening in Toronto, and Time Out Market’s new location in Montreal, its time to take … Continue reading →

article thumbnail

What is Penetration Pricing? Advantages and Disadvantages for Brands

Wiser

Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible. This is when penetration pricing can come into play. But what is penetration pricing? And what are the advantages and disadvantages of this pricing strategy for brands? Let’s find out.

article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

article thumbnail

4 questions that guarantee effective shopper communication

Markerketing Experts

As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is imperative to achieving you goal of influencing and in some cases, changing your target shopper’s behaviour. Let’s create some context quickly. Shopper communication is part of the Shopper Marketing Mix, along with offer and availability.

article thumbnail

How to Improve Your Store’s First Impression Through Targeted Branding

Retail Next

Having a brick-and-mortar store is more challenging than it used to be. The rise in e-commerce has left many retail shop owners out of ideas and out of business. However, despite the doom and gloom, retail research shows that 49 percent of consumers still prefer brick-and-mortar. Moreover, physical stores account for 94 percent of retail sales in the country.

article thumbnail

A virtual pint, anyone?

Retail Design Solutions

We’ve produced an interactive virtual visit for the team at the fantastic Hammerton’s Brewery so you can get to take a tour without leaving the comfort of your sofa! Of course, the purpose is to allow you to explore the brewery before you get down there to sample some of the great beers they brew and soak up the atmosphere. The virtual visit is an incredibly valuable tool to any real world experience that you want to capture online allowing your visitors to explore and experience the

ATS 52
article thumbnail

The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors. That sounds like a pretty tough situation to be in, right? But Purple, the brand in question, is thriving in a market that has become even more cut-throat.

article thumbnail

How to Maximize Amazon Sales and Crush the Competition

With over 9 million sellers on Amazon, online marketplaces are more crowded than ever. Whether you’re looking to fine-tune prices in real-time or align strategies across channels, this guide provides the tools to understand how to maximize sales and secure a lasting competitive edge. Download now to transform your pricing strategy and drive holiday success.

article thumbnail

The Secret to Slashing Costs: Upping Your Merchandising Execution Game

Natural Insight

After a considerable hit to the economy during the financial crisis, wages began a steady climb for workers in 2019; average hourly earnings climbed 3.2%. This is great news for the up-and-coming millennial and Gen Z workforce – but it still puts a crunch on employers. Start scrolling to read our secrets to slashing costs in your merchandising execution efforts.

53
article thumbnail

7 Produce Life Cycle Events to Monitor for Max Profits

RETAIL MANAGEMENT SOFTWARE

Retailers who manage the product life cycle effectively are the ones who survive the next age of commerce. They are the most competitive, most profitable, and most enduring retail operations on the market. That’s true of both brick-and-mortar retailers and online retailers. Below are seven events in the product lifecycle that must be monitored consistently in order to keep your retail operation profitable.

article thumbnail

Digita Security joins the Jamf family

Jamf on Retail

Jamf acquires Digita Security, creators of enterprise-grade, purpose-built endpoint protection solutions designed specifically for Mac.

57
article thumbnail

Gateway Retail: Reach Your Customers Where They Go

Medallion Retail

For years, retailers have targeted consumers where they live, work and play. But when customers visit a different environment, the opportunity to reach them expands exponentially. Retailers can capitalize on brand connections—made through gateway retail moments—by offering emotional and purchase-inspiring The post Gateway Retail: Reach Your Customers Where They Go appeared first on Medallion Retail.

article thumbnail

Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.