Fender Breaks Ecommerce Records with ‘Play Through’ Online Music Lessons
Retail TouchPoints
OCTOBER 19, 2020
Despite the turmoil COVID-19 has caused for the retail industry, brands across many categories have found innovative ways to stay connected to their communities and continue to generate business revenue, especially through ecommerce. Instrument maker Fender , for example, wanted to find a way to keep consumers engaged despite its dealer network being disrupted by store closures.
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