How Digital Research Leads to Shopping Insights
Wiser
JUNE 14, 2018
In a world of immediacy, how can research be everywhere at once? Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with just over 90 percent of purchases still being made in-store. Brands and retailers need to live up to the new expectations affixed to the in-store experience.
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