What Gen Z Wants from Their In-Store Experience
Wiser
AUGUST 6, 2019
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means they’re about nine to 24 years old. I myself am part of Gen Z. Gen Z is the first generation to have had access to the internet and current advanced technology for their entire lives.
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