Sat.Dec 02, 2017 - Fri.Dec 08, 2017

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Wiser Hires Former Evidon Exec, Mark Rudolph, As CRO

Wiser

To be the best, you’ve got to attract the best and today was no exception. Mark Rudolph, a twenty year veteran of enterprise software sales, marketing, and operations joined us as our new Chief Revenue Officer. Prior to Wiser, Mark was the Chief Operating Officer at Evidon, Inc. (formerly known as Ghostery), where he led go to market for the company developing them into the leader in digital governance solutions resulting in Ghostery being acquired by Cliqz (A Hubert Burda Media Company)

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Ahlsell strengthens position within online sales

Retail Technology Review

Ahlsell Sverige AB has signed an agreement to acquire Proffsmagasinet AB (Proffsmagasinet), a leading Nordic e-commerce business within tools and supplies with annual sales of approximately 260 MSEK.

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Starting A Store From Scratch: Month #3 Update

Store Growers

Three months ago, I launched an online store called Apes In Space where I sell space posters. The first months were all about getting everything set up and to start some of the foundational marketing activities. But without many orders to show for. November was a busy month, I started running Facebook ads and there was the Black Friday promotion. While keeping up with the biggest time consuming task: the (almost) daily blog.

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Why In-Store Visibility Matters and How to Improve it

Wiser

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf. The store has become a must-win battleground for brands.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Make sure the bad guys don't get what they're hoping for this Christmas

Retail Technology Review

By Stephen Keenan, Managing Director of Large Enterprise at Verizon. It's approaching that time of year again. Summer is over and the festive season is just around the corner. This period is crucial to many retail and hospitality businesses, and they are crossing their fingers that 2017 will be a bumper year.

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Online ads are killing traditional media: Here's how retailers can avoid dying with it

Retail Technology Review

By Declan Kennedy, StitcherAds CEO. Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit.

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