Wiser

JANUARY 30, 2018

Earlier this month we welcomed our first CFO , Mathieu “Mat” Gagné. We are excited to have him on board and wanted to delve a little deeper and help you get to know him. . I sat down with Mat to learn more about his background and what he brings to Wiser. . Angelica: Hi, Mat. Thanks for taking the time to chat. Can you tell me a bit about your background?

Finance 74

Finance Management Accounting Promotions 74

Store Growers

JANUARY 31, 2018

Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. I’ve seen many Adwords accounts where smart business owners have done the hard work to their campaigns set up correctly, but get the campaign priority wrong. This causes their campaigns to not run the way they intended, leading to a higher cost per click and higher cost per sale.

Shopping 44

Shopping Advertising Accounting Management 44

Retail Technology Review

FEBRUARY 1, 2018

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February.

Fashion 37

Fashion ATS 37

Cross Cap

FEBRUARY 1, 2018

A guest post by our friends from Pivotal Payments. According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. But instead of rolling over, physical retailers can use this so-called “retail apocalypse” as a catalyst to evaluate their approach to customer experience – perhaps the one edge they have

Customer Experience 52

Customer Experience Payment Services Shipping Fulfillment 52

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Customer Experience

Wiser

FEBRUARY 2, 2018

This is a guest article by?Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. Used correctly, these tools give you the ability to capture your fair share of the market, while striking your competitors where they are weakest. .

Shopping 68

Shopping Returns Marketing Accounting 68

Wiser

JANUARY 31, 2018

With Amazon’s takeover of Whole Foods, a number of changes were implemented to increase efficiencies. Some policies were already in place prior to the acquisition, but new rules, like centralizing buying, were imposed by Amazon. Our VP of Customer Success, Kathleen Egan spoke with Eater on the topic of inventory management at Amazon’s Whole Foods and the implications in an article titled Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products.

Inventory Management 60

Inventory Management ATS Promotions Management 60

Retail Technology Review

FEBRUARY 1, 2018

In light of H&M seeing profits fall, Perry Krug, principal architect, Couchbase, comments: "H&M is quite right on the need to innovate, and to do so quickly – one of the factors that finally crippled Jaeger in 2017 was that its digital transformation was too little, and far too late.

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Retail Technology Review

JANUARY 31, 2018

How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed.

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