Chewy Puts Pets in the Center of the AR Action
Retail TouchPoints
SEPTEMBER 20, 2021
Augmented reality is no longer just for humans — online pet supply retailer Chewy is bringing one of the web’s hottest trends to our four-legged friends with the new “Fur-tual Boutique” virtual try-on experience. The AR tool lets dogs and cats virtually try out seven of Chewy’s most popular Halloween costumes from Frisco, including Cowboy, Killer Doll, Granny and Superhero.
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