Wiser

NOVEMBER 6, 2018

Paid advertising is big business. According to Adthena, Google Shopping ads accounted for 76.4 percent of all U.S. retail search ad spend in Q1 2018. This percent of search spend also contributed to 85.3 percent of all clicks across Adwords or Google Shopping campaigns in the first two months of 2018. . The bottom line is that retailers are spending more on Google Shopping ads than traditional text ads, and those ads are generating clicks from interested consumers.

Shopping 76

Shopping Advertising Accounting Returns 76

Wiser

NOVEMBER 8, 2018

Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the marketplace, and total sales brought in as much as $118 billion in 2017. . Amazon is a behemoth. The marketplace’s scale can be one of its greatest strengths in retail, but it can also be a weakness for brands and manufacturers selling on the platform. .

Shopping 68

Shopping ATS 68

Wiser

NOVEMBER 8, 2018

Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers. Wiser CEO Andy Ballard, in an article published by Internet Retailer , explained how you can do just that with competitive pricing, MAP monitoring, and Amazon’s Brand Registry.

ATS 60

ATS 60