Wiser

DECEMBER 28, 2018

There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. . With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. .

Merchant Services 68

Merchant Services Promotions Consumer Fulfillment 68

Wiser

DECEMBER 28, 2018

At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason not to buy from them. Sounds like an uphill battle, right? Well, it doesn’t have to be—not if you know where to act and which issues deserve your attention.

Advertising 68

Advertising Store Operations Location Promotions 68

Wiser

DECEMBER 26, 2018

With 9 percent market share of the entire US commerce market, and being a major marketplace in Europe as well, Amazon is the leading e-commerce marketplace for merchants with a low barrier of entry. Amazon is a lucrative opportunity for merchants who seek to get access to millions of daily transactions with a no-risk model (fees are paid upon actual selling of goods; there are no upfront advertising fees).

Shipping 60

Shipping Fulfillment Accounting Returns 60