Price Elasticity: What It Is and Why It Matters
Wiser
JULY 2, 2019
The last time we talked about price elasticity, it was in the context of the dreaded price war. But it’s been a few months, so now’s as good a time as ever to dive back into the world of price elasticity. . Excited? You should be! Price elasticity—or the price elasticity of demand—is a formula used to determine how a price change will impact the demand for a specific product.
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