May, 2019

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What Is Showrooming and What Should You Do About It?

Wiser

What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to check the price of that product across online marketplaces in search of the best deal. Should these shoppers find a cheaper price online, they’ll leave the store without buying the product. Should they see a comparable or higher price, they’ll buy from the store.

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Google Ads Bid Strategy Crash Course

Store Growers

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.

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ParcelHero says 24-hour round-the-clock deliveries are the future of e-commerce

Retail Technology Review

Amazon’s $800 million investment in free next-day deliveries may be making headlines, but the home delivery expert ParelHero says same-day 24/7 deliveries are the future of e-commerce.

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Things you should know about App Notarization

Jamf on Retail

With the release of macOS 10.14.5, Apple introduced an important security enhancement for App Notarization. Get full details in this Q&A blog post.

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5 Tips for a Winning Category Management Strategy in 2025

Category Management is a cornerstone of a successful retail strategy. While it promotes collaboration between manufacturers and retailers to optimize category performance, challenges persist in its effective implementation due to hurdles in communication and collaboration across teams and partners, and more. In this guide, we outline five essential strategies for success in 2025 that will touch on all the essential pieces of a successful strategy and implementation.

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Retail compliance: It can be solved

Markerketing Experts

Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support for their activities. Our clients are not alone when it comes to buy-in issues. A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue for their business.

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Airport Retail — How It Can Help Your Retail Operation Thrive

Medallion Retail

Been in an airport recently? With the summer travel season upon us, travelers will be crowding into airports—and spending hours waiting for their planes to take off. That gives them hours to do much more than watch CNN or screen gaze: in The post Airport Retail — How It Can Help Your Retail Operation Thrive appeared first on Medallion Retail.

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How To Do Keyword Research For Google Ads

Store Growers

There are tons of great articles on how to do keyword research. And rightly so. Finding the right keywords can be extremely valuable to your business. But unfortunately, most keyword research ends up in a forgotten spreadsheet somewhere. I’ve been guilty of this myself. Many times I’ve started the research but didn’t follow through somewhere along the way.

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Visualsoft ties up contract renewal with Daniel Footwear

Retail Technology Review

eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with premium fashion company Daniel Footwear, extending their partnership for a further two years.

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Things you should know about App Notarization

Jamf on Retail

With the release of macOS 10.14.5, Apple introduced an important security enhancement for App Notarization. Get full details in this Q&A blog post.

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Get more productive

Markerketing Experts

How many times a day do you bemoan your productivity or to be more precise, your lack of it? Many of us look for ways we can do our job better. In fact, this is what we experience over and over. People search for new ways to be more productive and ramp up their productivity. As marketers, we find ourselves rushed and under pressure. We do what we need to do but often we have that nagging feeling which makes us wonder how to do the job better.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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[Webinar] How to Enforce MAP and How Brands Find MAP Success

Wiser

Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9 th , Wiser hosted a webinar that explored how to enforce MAP and how brands find MAP success. You can check out the recording of the webinar if you want to listen to host Ryan McCole, Customer Success Manager at Wiser, dive deeper into what makes MAP a winning proposition.

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How Can You Measure In-Store Shelf Health?

Wiser

Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are the key to understanding in-store conditions before they have a negative impact on your sales and revenue.

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How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space.

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Are you reaching the right shopper?

Markerketing Experts

You would think activities that result in a spike in sales spell success, right? Sadly, you would be wrong. Why? Because success depends largely on reaching the “right” shopper. Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Consider the “deal buyer”. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Use case upon use case for Jamf Setup and Jamf Reset

Jamf on Retail

Discover how the Jamf Setup and Jamf Reset apps are helping schools, hospitals, hospitality and retail organizations maximize their Apple investments.

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Use case upon use case for Jamf Setup and Jamf Reset

Jamf on Retail

Discover how the Jamf Setup and Jamf Reset apps are helping schools, hospitals, hospitality and retail organizations maximize their Apple investments.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.

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Too much choice and a lack of advice when shopping online is causing high-intent shoppers to abandon purchases, new research reveals

Retail Technology Review

Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.

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SEO vs. PPC: Which Strategy Is Best for Your Business?

When it comes to driving traffic and growing your online presence, businesses often ask: SEO or PPC—what’s the better choice? This guide breaks down the key differences between search engine optimization (SEO) and pay-per-click (PPC) advertising, highlighting their pros, cons, and best use cases. Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.

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How To Spy On Your Google Ads Competitors

Store Growers

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. But that’s not always a good strategy. At least, not if you want to run profitable campaigns.

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Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

Retail Technology Review

By Joe Farrell, Vice President of International Operations at PFS. In today’s increasingly digital world, consumer expectations are growing. Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously.

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SEGRO supports growth of online retailer Magic Madhouse at Great Cambridge Industrial Estate

Retail Technology Review

Magic Madhouse, a specialist online retailer of trading cards and board games, has signed to occupy a 16,308 sq ft industrial unit at SEGRO’s Great Cambridge Industrial Estate, Enfield.

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Sub-par e-commerce conversion rates should no longer be seen as acceptable, says Conversity

Retail Technology Review

Despite the ever-growing dominance of e-commerce as part of the overall retail sales mix, conversion rates across online channels remain a long way behind their in-store counterparts.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Top retailers failing to capitalise on growing social media influence

Retail Technology Review

An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand.

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How procurement can become the ultimate ally for the high street

Retail Technology Review

It’s clear that the rise of pure-play e-tailers and the Amazon model have significantly disrupted the retail market, putting traditional brick and mortar retailers under more pressure than ever to manage costs, whilst also meeting rising customer expectations.

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Instore and online retail services must play nicely together – lest iconic brands will disappear

Retail Technology Review

Seamless mobile connectivity can help prevent this from happening explains Colin Abrey of Nextivity.

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Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Retail Technology Review

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Yodel wins Retail and eCommerce Innovator of the Year at the techies 2019

Retail Technology Review

UK independent parcel carrier Yodel is celebrating the latest addition to its trophy cabinet after claiming the title of Retail and eCommerce Innovator of the Year at the techies 2019. The techies celebrate innovation across all industry sectors in the UK, rewarding the best and brightest technology professionals.

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Returns Culture: How do you build it into your online business model?

Retail Technology Review

By Jon White, MD at InXpress. In the last few months, online retail giants ASOS and Amazon have made headlines for announcing that they may start blacklisting ‘serial returners’ from their websites.

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What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

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Oracle Cloud is in Fashion for Global Retailer Gap Inc.

Retail Technology Review

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide.

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From Rigid To Resilient: Why Enterprises Need Modular Commerce Now

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.