Bunnings rebrands some stores under cartoon character banner
Inside Retail
FEBRUARY 4, 2024
Home and lifestyle retailer Bunnings is collaborating with popular animated TV series Bluey to rebrand several of its stores in Australia and New Zealand. The rebrand, which affects six stores across all states in Australia and one store in New Zealand, is inspired by Hammerbarn – an episode from Season 2 of Bluey. In the episode, the Heeler family visit a local hardware store that resembles the Bunnings Keperra location in Queensland.
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