Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Retail TouchPoints
OCTOBER 13, 2023
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s retail media network, RedMedia , will help suppliers and brands reach specific customers across channels, including the retailer’s in-store marketing, loyalty programs and events.
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