E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
Retail TouchPoints
MARCH 29, 2024
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary on TikTok Shop. E.l.f was an early adopter of the TikTok platform as well as its Shop functionality. “E.l.f. has thrived on TikTok Shop by creatively engaging wit
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