Taiwan’s answer to The RealReal: Behind PopChill’s global expansion plans
Inside Retail
OCTOBER 22, 2023
In a move that underscores the burgeoning potential of the Asian luxury market, Taiwan-based second-hand luxury site PopChill has secured US$1.9 million in its latest investment round as it looks to expand in the region. Already a disruptive force in Taiwan’s e-commerce landscape, PopChill is setting its sights on Hong Kong, armed with a unique business model that promises to redefine how second-hand luxury items are bought and sold online.
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