Navigating Data Privacy: The Retailers’ Road to Personalisation
365 Retail
NOVEMBER 9, 2023
In today’s digital landscape, customers demand both personalisation and data privacy. In fact, 88 per cent of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy. With third-party trackers phasing out and regulations like the UK’s Data Protection Act and GDPR in place, retailers are under immense pressure to navigate the complex terrain of e-privacy.
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