Wine Insiders Taps the Power of Gifting to Attract New Customers
Retail TouchPoints
NOVEMBER 22, 2023
At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has seen a 151% increase in net-new customer acquisition in a single quarter through its partnership with gifting platform Nift Networks. Wine Insiders, which was recently acquired by Full Glass Wine Co. , began working with Nift to find new customer acquisition channels, in an industry where marketing is already made complex by varied state alcohol regulations.
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