The Power of Play: Using Gamification to Elevate Retail Apps
Retail TouchPoints
JANUARY 18, 2024
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.
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