Roundtable: The ‘innovation debt’ in retail and how to avoid it
Retail Gazette
DECEMBER 6, 2023
During economic downturns, businesses tend to cut costs to survive, often reducing investments in innovation and relying on past successes. But according to Rich Mason, head of enterprise EMEA at commerce platform provider Shopify, this “innovation debt” is a dangerous position. His view, initially expressed during a FT ‘Future of Retail’ event in September 2023, is that it’s crucial to continue investing in innovation to adapt to drastic changes brought on by a difficult economy.
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