Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?
Retail TouchPoints
NOVEMBER 23, 2023
France recently announced it would dedicate $216 million to helping Bordeaux winemakers destroy their excess inventory , even helping them to tear up vineyards and plant other crops. France’s Minister of Agriculture noted that market changes — namely widespread inflation and cost of living increases — had considerable impact on consumer spending, resulting in a market stagnation that kept the region’s wine cellars filled to the brim.
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