Mon.Mar 11, 2024

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7 Shopper Marketing Thought Leaders You Should Follow

Shopperations

The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from the industry experts and option leaders.

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Getting to Grips with Gen Z

Retail TouchPoints

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Among the many influences on their behaviors has been technology, because they have grown up with fixed and mobile screens.

Consumer 303
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The Body Shop Australia facing ‘cashflow crisis’

Inside Retail

Credible reports suggest The Body Shop Australian business is facing a cashflow crisis as a result of the collapse of the UK parent company. The Body Shop operates about 100 stores in Australia and is said to be the most profitable international arm of the stricken business. However since the UK parent entered bankruptcy last month, the Australian subsidiary – and others around the world – have become creditors and their access to funds has been cut off.

Shopping 290
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Patagonia Workers in Reno Store Vote to Join Union

Retail TouchPoints

The associates at a Patagonia store in Reno, Nev. have voted to join the United Food and Commercial Workers (UFCW) Local 711 , marking the first successful unionization effort at a Patagonia store. Along with the Retail, Wholesale and Department Store Union (RWDSU), the UFCW has been making inroads at other outdoor retailers recently, organizing nine REI locations across the U.S. with the RWDSU and five Vertical Endeavors climbing gyms in Minnesota.

Outdoor 299
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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The Body Shop Shuts Down US Stores

Retail Wire

The pioneering vegan beauty brand closed their stores on March 1, 2024.

Shopping 279
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The unexpected impact of international retail disrupters Temu and Shein

Inside Retail

While Australia has its own unique retail ecosystem, the ripples of what happens in the US often hit our shores. That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. Along with the usual celeb-studded ads, this year there was something else that made people take note. Chinese-based online marketplace Temu had not one, but two ads in the main game broadcast on CBS with a total of six ads during the game day.

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Aje trims head office workforce

Inside Retail

Aje has removed 20 head office positions as part of the company’s strategic review amid challenging market conditions. “This thorough review found opportunities for us to streamline and simplify many parts of our business and to reduce the duplication of roles that will ensure we are operating in the most efficient way moving forward,” Aje co-founder and CEO Adrian Norris told Inside Retail. “As a result of this, we have made the difficult decision to reduce roles at head

Marketing 274
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Share the Luck With St. Patrick’s Day Doughnuts at Krispy Kreme

Retail Wire

The doughnut chain's customers are the lucky ones on St. Patrick's Day.

ATS 264
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KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans. New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors.

Consumer 264
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Consumer groups welcome BNPL draft regulations

Inside Retail

Consumer groups have welcomed the Federal Government’s initiative to open a consultation on the draft legislation to regulate the Buy Now, Pay Later (BNPL) sector in the same way as other credit providers. BNPL adds as much as $18.4 billion to Australia’s gross domestic product, Assistant Treasurer and Minister for Financial Services Stephen Jones.

Consumer 262
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Website Security Essentials: Protect Your Site and Strengthen Cybersecurity

In a digital-first world, website security is non-negotiable. This comprehensive guide explores the critical importance of securing your site against hackers and vulnerabilities like SQL injection, XSS, and malware. Discover tools like SiteLock for threat monitoring and CodeGuard for seamless backups, ensuring robust protection for your data and operations.

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Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Retail TouchPoints

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at Walmart ’s media division, Walmart Connect.

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Hundreds of tariffs to go from July 1 in biggest reform in decades

Inside Retail

The Albanese government will abolish almost 500 so-called “nuisance” import tariffs from July 1. Items set to become tariff-free include toothbrushes, hand tools, fridges, dishwashers, clothing, and menstrual and sanitary products. The tariff on such products is 5 per cent. The cost to the budget has not yet been announced, partly because the plan is subject to consultations.

Consumer 244
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H&M Helps Launch Textile-to-Textile Polyester Recycling Venture

Retail TouchPoints

H&M Group , Vargas Holding and TPG Rise Climate have launched Syre , with the goal of providing recycled polyester yarn that’s equivalent in quality to virgin yarn but has less impact on the planet. The retailer has an offtake agreement with Syre worth $600 million over seven years that will cover a significant share of H&M Group’s long-term need for recycled polyester (rPET), which is currently primarily sourced from bottle-to-textile upcycling.

Planning 252
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Texas Judge Blocks NLRB’s Union Rule

Retail Wire

A federal judge in Texas has halted a new regulation from the National Labor Relations Board (NLRB) aimed at easing union formation for millions of workers at major corporations.

ATS 147
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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DoorDash Canada Supports Women-Owned Restaurants with $150K in Grants

Retail TouchPoints

DoorDash has launched a Made by Women platform designed to champion female chefs and restaurateurs and provide access to marketing, educational and financial resources. To inaugurate the program, the Made by Women Grant program , in partnership with the digital networking platform for women, Monday Girl , will provide 15 grants of $10,000 to Canadian women-owned restaurants.

Marketing 147
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China’s Manufacturing Sector Continues to Grow Amidst Challenges

Retail Wire

In the realm of global manufacturing, China faces hurdles from geopolitics and fierce competition. Despite these challenges, its manufacturing sector stands strong, thanks to a robust supply chain framework and strategic policies driving industrial growth.

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Rocking Customer Experience with Jim Serger

Hyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: How can businesses create experiences that get repeat business and nurture brand loyalty? How can businesses think outside the box to create fan-like loyalty among their customer base? What lessons can companies learn from the legendary rock band, Van Halen, in creating loyal customer followings?

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How Australia’s top fashion business leaders are embracing the forces of change

Inside Retail

Last week a panel of fashion industry experts including Jenny Child, Lesleigh Jermanus, Margie Woods and Şener Besim gathered for the annual 2024 Australian Business Fashion Lunch as part of PMFF programme. The panel representing some of the best in Australian premium and luxury fashion (Oroton, Alemais, Victoria & Woods and Şener Besim) discussed a multitude of subjects concerning the fashion industry today, including counterfeit products and the customer experience.

Fashion 130
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Master Off-Page SEO: Boost Traffic, Build Trust, and Drive Conversions

Off-page SEO is the key to building trust, attracting qualified traffic, and boosting conversions. This guide explores how to leverage backlinks, guest blogging, social media, and influencer marketing to expand your website’s reach and authority. Discover the synergy between on-page and off-page SEO, ensuring your site is optimized for success. Learn how to create valuable content, engage with online communities, and track your progress to fine-tune your strategy.

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Reddit’s IPO Details Unveiled

Retail Wire

Reddit Inc. has revealed intricate details about its upcoming initial public offering (IPO), aiming to raise a hefty $748 million. In a mundane filing on Monday, the social media giant disclosed plans to offer 22 million shares, priced between $31 and $34 each. The bulk of these shares, approximately 15.3 million, will be sold by Reddit itself, while the remaining will come from existing shareholders, primarily Reddit employees.

Planning 130
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Four reasons to become a dropship supplier in Australia

Inside Retail

Are you ready to sell through other channels? It’s easier and smarter than it seems to become a dropship supplier in Australia. Dropshipzone is a solution for traditional suppliers scaling across stores. But it’s also a solution for retailers wanting to sell products through other retailers. If you’re selling online, you could be a dropship supplier.

Shipping 130
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Airbnb Bans Indoor Cameras, Ensuring Privacy for Guests

Retail Wire

In a recent announcement, Airbnb declared a global ban on indoor security cameras within its listings. Previously, hosts were permitted to install indoor security cameras in common areas, as long as they were openly disclosed on the listing page and placed in visible locations. However, the new policy categorically prohibits indoor security cameras in any part of the property, irrespective of prior disclosure.

Location 130
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Struck out: Mike Ashley to close down Matches after paying US$64 million for it

Inside Retail

Mike Ashley’s Frasers Group has decided to put UK-based luxury e-commerce platform Matches into administration, less than three months after buying the firm for US$64 million. Frasers told Retail Gazette that the business consistently missed its targets and continued to make material losses. “Whilst Matches’ management team has tried to find a way to stabilise the business, it has become clear that too much change would be required to restructure it and the continued funding requirements w

Fashion 130
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Powerball Jackpot Hits $521 Million

Retail Wire

The Powerball jackpot climbed to a staggering $521 million after nobody claimed the grand prize in Wednesday's drawing. Saturday's drawing took place just after 11 p.m. EST, with the winning numbers announced shortly after.

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Liquid Death closes funding round valuing business at $1.4B

Retail Dive

The beverage maker said the $67 million in new financing will be used to grow distribution and accelerate product innovation.

Finance 126
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Fenwick Newcastle Undergoes First Phase of £40 Million Renovation

365 Retail

Fenwick has initiated the first phase of its ambitious renovation plan for its flagship Newcastle store, with activities commencing in March. This renovation is a component of a £40 million investment strategy aimed at modernising and preparing the store for future generations. Mailen Design has been tasked with the careful and thoughtful redesign of the store’s original 1880s façade.

Planning 120
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Walmart piloted an RFID receipt check. It didn’t work out.

Retail Dive

The retailer confirmed it has ended a recent test of the checkout technology at a Neighborhood Market store in Bentonville, Arkansas.

Checkout 126
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Turn Your Website Into a Money-Maker: Tips for Small Business Success

Your website can be more than just a digital presence—it can be a thriving profit center. Discover proven strategies to monetize your website, whether you sell physical products, digital downloads, or services. Learn the importance of user-friendly design, high-quality content, and tailored marketing to meet audience needs and boost engagement. Explore options like e-commerce, affiliate marketing, and subscriptions, and use analytics to optimize for success.

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Primark gives store staff 9.1% pay rise

Retail Gazette

Primark is raising the hourly rate for thousands of store staff by 9.1%. The fashion retailer said it was increasing the average rates for all retail assistants in London to £12.56 and to £12 for those based across England, Scotland and Wales. The pay rise, effective April 1, applies to its 27,000 store employees following the news last year it was scrapping its age-related pay rates for under 23s.

Fashion 116
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As it plans 90 stores, Ross refocuses DD’s on existing markets

Retail Dive

The smaller banner will shift focus and undergo an “in-depth analysis” of its customer base amid disappointing performance in newer markets.

Marketing 123
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Superdry in talks with Hilco for £10m loan

Retail Gazette

Superdry is in talks with existing lender Hilco about a new multimillion pound loan as it seeks financial headroom amid its turnaround programme. The fashion retailer is understood to be in negotiations with its lender to borrow £10m or more in a bid to return to more stable footing, Sky News reported. The loan will sit on top of an existing £100m existing debt facility, the majority of which was extended by Bantry Bay.

Fashion 111
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US private label sales grew 6% last year, reaching $217B: report

Retail Dive

Sales have steadily risen since 2019, but units have plateaued somewhat since their peak in 2020, according to Circana.

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. Learn how to create custom digital experiences for your business from the leaders at Orium , commercetools , and Contentful as they walk through real-world examples, providing actionable insights on how to future-proof your business, integrate new opportunities s