Macy’s to Close 150 Nameplate Stores, Focus on Luxury and Small-Format Locations
Retail TouchPoints
FEBRUARY 27, 2024
Macy’s, Inc. has unveiled its Bold New Chapter strategy, signaling a major shift for the iconic department store retailer. Macy’s plans to close 150 underproductive nameplate stores — approximately 50 this year alone — and continue its expansion of smaller-format stores as it prioritizes investment in about 350 go-forward locations. Additionally, noting that its luxury banners have been outperforming other divisions, Macy’s will open about 15 Bloomingdale’s stores and at least 30 new Bluemercury
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