In-store shopping is far from dead – but the phygital world beckons retailers
Inside Retail
OCTOBER 26, 2023
The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It is undeniable,” stresses Andrea Quinn, Apac senior director of sales at Lightspeed (pictured above). “Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers v
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