Are we Wasting Time Mining Data for Customer Preferences?
Retail TouchPoints
SEPTEMBER 11, 2024
Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies used to struggle to find the tools and techniques to engage customers and create personalized buying moments, but today most retailers can deploy technologies that track purchases, understand patterns and learn customer preferences.
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