Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)
Retail TouchPoints
DECEMBER 3, 2024
Real talk — we all know what the next few months look like. You’re in the middle of your Q4 plans, juggling a million platform changes, watching your CPMs climb and trying to figure out how to make this holiday season different from last year’s chaos. Trust me, I’ve been there, living that same spreadsheet life, wondering if throwing more budget at broader audiences is really the answer.
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