To DM, or not to DM? Brands Need to Earn Their Place in a Customer’s Inner Circle
365 Retail
NOVEMBER 2, 2023
New research from Twilio reveals that 50% of UK consumers want the brands they engage with to offer the communication channels they most commonly use in their day-to-day interactions. The research, which surveyed 2,005 UK consumers in October 2023, found that WhatsApp emerged as the top choice for our personal interactions with friends (54%) and family (54%), with social media and voice calls also identified as personal communication channels.
Let's personalize your content