Claire’s Gets into Gen Zalpha’s Ears with New Audio Entertainment Deal
Retail TouchPoints
DECEMBER 15, 2023
Gen Z and Gen Alpha are becoming avid podcast listeners, making them a hot target for media brands and producers. In fact, 30% of Gen Z and 23% of Gen Alpha individuals listen to podcasts every week , according to Edison Research. To better engage with this growing “Gen Zalpha” listener base, Claire’s is partnering with podcast and audio entertainment production studio Audio Up Media on a series of new scripted audio shows.
Let's personalize your content