Uber is Using the Paris Olympics to Demonstrate its Prowess as a ‘Travel Partner’
Retail TouchPoints
AUGUST 9, 2024
If you thought Uber ’s move into food delivery back in 2016 was interesting, wait until you see what they’ve been up to during the Paris Olympics. We’ll give you a hint: it involves boat rides on the Seine and chauffeured tours of some of France’s most illustrious champagne houses. Uber Bubbles booking screen for riders who were in the vicinity. (Image courtesy Uber) None of this is technically “new” — Uber has been creating travel experiences for a little over two years now under its Go Anywher
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