Mobile Wallets: Unlocking a Powerful New Marketing Channel
Retail TouchPoints
OCTOBER 31, 2024
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet. As Google shares, that might look like a notification from your favorite coffee shop on their new daily special or an update if your assigned seat on your boarding pass changes.
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