Experiences to Remember: Changing In-Store Behavior and Reaching Consumers
Retail TouchPoints
SEPTEMBER 25, 2024
Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.
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