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How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

Retail TouchPoints

The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. With certain brands and styles, the demand for a pair of shoes far outweighs the available inventory, and when these styles drop, theres often a rush by resellers to buy up multiple quantities for resale, according to Walker.

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How Retailers can Combat the Rising Threat of Theft

Retail TouchPoints

Dick’s Sporting Goods also attributed part of the brand’s 23% profit drop in the second fiscal quarter of 2023 to theft ( CNBC ). This approach to in-store product placement allows employees to easily monitor popular items and acknowledge customers in areas where they are displayed.