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W ITH THE WORLD adjusting to Covid a few years later as less of a threat and more a part of everyday life, retailers sought to return to business as usual. The initial plan is to drop these package-carrying drones into the backyards of residents in Lockeford, Calif. Container ships are canceling routes from Asia to North America.
With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience. Technology in lighting, music, visualmerchandising and other physical elements helps brands create immersive in-store experiences.
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