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That means that optical retail stores not only face competition from each other, but also from different retail segments, including department stores, speciality fashion, pharmacies and discountstores.
A discountstore for bargain hunters? Depending on your brand messaging and your targetmarket, your approach to pricing can be enormously different. We’re talking about your brand and positioning. Are you positioned as a luxury brand? A consistently affordable EDLP retailer? A purveyor of high-quality goods?
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