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Retailers face mounting expenses throughout supply chains, from manufacturing to shipping fees. A store that previously sold shoes for $50 may now charge $65 in order to maintain the same profit margin. Customers lose brand loyalty as they choose retail brands or discount options. ” Factory orders also stay closer to home.
Customers are changing where they shop, increasingly choosing discountstores and comparing prices online compared to previous seasons,” said Peter Ramer, Consumer Products Senior Analyst at RSM U.S. Buyers across income levels are choosing to trade down, purchasing less expensive store brands and online options.
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