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Socialcommerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a socialcommerce strategy do you believe are key to successful livestream shopping?
SocialCommerce. In 2021, US consumers spent $37bn on goods and services purchased through social-commerce channels, expected to hit $80bn and $2 trillion globally in 2025. Levelling up the socialcommerce space is live commerce. The post RetailTrends to Watch 2023 appeared first on Retail Assist.
The above small retail statistics indicate that small retailers are not at all small when it comes to contributing to the US economy. Specialty stores are often a part of small retailstore businesses. Unlike departmentstores that sell a wide variety of items, specialty stores offer niche-specific products.
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