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The convenience, variety, and valueoffered by online platforms presents a compelling proposition for consumers. Furthermore, the COVID-19 pandemic has played a significant role in this shift, with safety concerns prompting many to avoid crowded departmentstores.
It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy. He added that the business recently committed to a new store in Brisbane’s domestic airport, with seven new stores to come over the next few months.
Sister chain John Lewis will also be receiving new store fits in some of its locations. New store fits will be supplemented by new technological enhancements to support customer service, including headsets which are being rolled out across teams.
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