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This time around the departmentstore is using AI to help it match its prices to those at 25 retailers, including M&S, Next, Boots and AO.com. It spent £39m on price cuts in the half to bolster its valueoffer and win back the customers it lost as shoppers sought cheaper groceries elsewhere amid the cost-of-living crisis.
Adjusted operating profit was recorded at £504 million, reflecting the company’s successful cost management and efficiency initiatives. Machin stated, “Our commitment to delivering high-quality products and exceptional customer service has been instrumental in achieving these results.” billion, a 9.9%
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