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Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retailmarket.”
Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ We recently published a peer-reviewed academic study in which we systematically reviewed the history of DTC and its impact and value in an evolving retail landscape. Is DTC dead? But does that mean the entire model is dead?
The following is used for the Turns formula: Turns = Year’s Cost Of Goods Sold $/Year’s Avg Units On Hand * Year’s Avg Unit Cost $ This ratio provides insight into how quickly a business can convert its stock into sales. Additionally, regular inventory audits are essential to identify non-performing items.
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