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Markdowns are used to temporarily increase demand for low-demand products, ideally long enough to sell through all stock. Although markdowns can have a similar sales uplift to a promotion, the purpose and approach of these two pricing events are very different. Markdowns are caused by excess inventory at the end of a selling season.
Scot: [33:57] Yeah and then yeah so I think I think they probably, you know what they’re doing is 10 experiments and getting rid of 3 and people focus on that versus the seven they’re keeping in those seven they’ll keep iterating on and making better so I don’t think it’s dead.
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