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How Retail Returns Influence Customer Retention

Retail TouchPoints

It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.

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Exclusive: Automated Voice Agents are Hurting Customer Retention

Retail TouchPoints

While respondents’ biggest problem with automated voice agents is their “inability to handle complex issues,” companies’ biggest problem is the impact of a bad experience on brand loyalty: Only 20% of respondents said they would be a returning customer based on their recent experience with a company’s automated voice agent.

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

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Adore Beauty’s earnings rise amid record number of returning customers

Inside Retail

Adore Beauty enjoyed improved earnings in the last fiscal year, thanks to the record number of returning customers, accounting for 79 per cent of product sales. The company saw record 519,000 returning customers, up 5.8 The company saw record 519,000 returning customers, up 5.8 Active customers rose 1.6

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.

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How an eCommerce SEO Agency Can Boost Your Retail Company’s Customer Retention

Retail Focus

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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Five KPIs That Tell you Everything About Your Returns Customer Experience

Retail TouchPoints

The customer journey starts off linear, but it should end in a cycle of repurchasing. Getting the returns experience right is one of the most critical parts of that cycle — 95% of shoppers say that how returns are handled affects their decision of whether to purchase again. Return Rate and Negative Reviews.