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Strategic marketing has a significant impact on retail sales by influencing customer behavior and driving purchase decisions. In-store promotions are a powerful tool for driving sales and increasing customer engagement, ultimately leading to higher revenue for retailers. Data-Supported Decision Making.
One of the most important metrics for assessing the success of retailmarketing campaigns is the Key Performance Indicator (KPI). Retailers are able to make data-driven decisions for business growth with the help of these indicators, which offer quantifiable data on various aspects of marketing strategies.
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