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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 Retailers can avoid this problem by tapping into customer authentication psychology. As a retailer, your login process affects customer behavior and loyalty. times per day on average.

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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

In today’s digital world, retail businesses cannot underestimate the significance of a smooth online customer journey. This includes all of your customer’s encounters with your online brand, from initial awareness of the company and its offerings to the post-purchase customer service experience.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

To measure this performance, the website must have high conversion rates, low bounce rates and an easy checkout process, rather than a wide range of colors and innovative buttons that bring the focus to homepage attractiveness only. . In the long term, it can turn out to be an extremely costly and time-consuming process.

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The Future of Retail and AI

Retail TouchPoints

Namely, the conversations focus on how traditional brick-and-mortar stores can incorporate AI into their operations as more and more fully autonomous stores pop up around the world. As a result, retailers had to move quickly to implement social distancing mandates in stores to make their customers feel as safe as possible while shopping.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Give Back-to-School Shoppers Alternative Payment Options. Streamline Your Checkout Process for Busy Parents and Students.

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Multi-channel Commerce in Retail

Cisco Retail

As retailers worked to manage all their discrete channels, the term “omni-channel” evolved to become synonymous with retailers who operated both online, E-commerce and other channels. Consumers demanded the ability to purchase online and return in-store, and retailers responded by putting processes in place that offered those options.

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How Merchgirls supercharged business growth by 300% during the pandemic

Inside Retail

To meet the growing needs of their clients during Covid, Merchgirls created a custom pick and pack process that elevated the offering from B2B to B2C on a mass scale. As a result, Merchgirls saw an exponential increase in both return business and conversion rate, increasing by 90 per cent and 300 per cent, respectively. .